Federico Cohen Freue

Board term: 2023-present

Federico "Fed" Cohen Freue is Senior Vice President, Integration Executive at Mastercard, where he has responsibility over the integration and business performance of acquisitions within the Data & Services unit. He currently leads end-to-end integration for Dynamic Yield, which helps 400+ global brands to enable hyper-personalize consumer experiences, and SessionM, a global customer engagement and loyalty platform that helps brands orchestrate strong customer relationships. He is part of Mastercard’s Arlington Tech Hub Cabinet, the leadership team overseeing Mastercard’s Arlington office from a strategic and operational standpoint.

Prior to his current role, he was Senior Vice President, Pricing and Investment Strategy, with responsibilities over global pricing, investment management, and product strategy for Mastercard’s Data & Services unit. He has also previously held leadership roles in Product Management and Client Services throughout his tenure.

He joined Mastercard through the acquisition of Applied Predictive Technologies (APT), where he led the firm’s Latin America & Caribbean practice. Fed has led analytics engagements with major companies in fifteen countries and developed innovative analytic techniques to optimize acquisition pricing, call center operations, and capital investments.

Fed graduated from the University of Virginia with a B.A. with Distinction in Applied Statistics and Economics. He is Chair of the Audit Committee at Yo-Yo Ma’s Silkroad, a non-profit organization that uses music to spark cultural collaboration and passion-driven learning, and part of the Advisory Board for the University of Virginia’s School of Data Science. He currently lives in Arlington, VA with his family.