Background: M.S. Business Administration, Insper Instituto de Ensino e Pesquisa, Sao Paolo, Brazil, 2016; B.E. in Electrical Engineering, Universidad de Vigo, Vigo, Spain, 2011; E-commerce and digital solutions, Itaú Unibanco (Sao Paolo, Brazil)

Why data science? Working with digital transformation, I realized that companies have a large amount of powerful data stored but they are not using the data to its full potential to improve customer experiences and give back to communities.